Matthew Mason

How to think like a marketer to create a superb learning experience that excites and engages

A Talk by Matthew Mason (Chief Learning Architect, Superb Learning)

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About this Talk

The global online course market is expected to reach $325 billion by 2025. But the self-paced online learning market is in decline, with revenues expected to fall by 6% a year. Completion rates for these types of courses can be as low as 15%.

One of the key reasons for the low completion rates is that the learning experience doesn’t excite or engage the learner.

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About The Speaker

Matthew Mason

Matthew Mason

Chief Learning Architect, Superb Learning